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Mainstream, Vol 63 No 13, March 29, 2025

Consumerism reduces folk politics from a movement to an ideology | Sunita Samal

Saturday 29 March 2025, by Sunita Samal

Abstract: A new spirit of materialism, and sensual indulgence began to take root after World War II. As the commercialization of identity took an aura of prestige, the argument that the unauthorized advertising use of one