"Civil Celebrities": Redefining Public Service in the Social Media Era | Disha

Abstract

The emergence of "civil celebrities" has transformed how civil servants interact with the public in India. Traditionally known for their quiet dedication to governance, these officials are now becoming prominent figures on social media, sharing glimpses of both their professional achievements and personal milestones. This shift, driven by platforms like X (Twitter), Instagram, Facebook and YouTube, has blurred the line between public service and personal branding. While this transparency fosters trust and relatability, it also brings challenges such as heightened scrutiny, trolling, and the ethical dilemma of balancing professionalism with public engagement.

This article looks at the phenomenon of