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Mainstream, VOL XLVIII, No 50, December 4, 2010

Glamour is not Credibility

Sunday 12 December 2010, by T J S George

#socialtags

MEDIA

Journalism started going astray with the birth of financial dailies in the 1960s. With full-fledged newspapers devoted exclusively to business, corporate houses became hyperactive. The next thing we knew was press conferences ending with gifts of expensive sarees and suitlengths to reporters.

That was innocent child play compared to what has hit the headlines now—charges of celebrity journalists working hand in hand with a professional lobbyist to fix things like Cabinet appointments and big-ticket business deals. Excerpts from taped conversations between the star journalists and corporate lobbyist Niira Radia have been published. Radia was promoting the prospects of some DMK personalities as well as the gas interests of one Ambani brother and the spectrum interests of the Tatas. The journalists became her tools.

Lobbying is a recognised activity in democracies. But it is a tricky line of work because sometimes unconventional methods might become necessary to secure the case of a client. Given Niira Radia’s experience and efficiency, acknowledged by companies like the Tatas, we must assume that she took care not to cross the line. Anyway we can leave it to the Enforcement Directorate which is looking into the matter.

Journalism is as different from lobbying as nariel paani is from singlemalt. Any crossing of the line may be a tribute to the power of singlemalt, but never justifiable. Unfortunately the journalists show themselves as amenable to doing the unjustifiable. They agree to convey messages favouring A. Raja to the Congress bosses. They agree to take the side of the Ambani brother Radia was promoting as against the other brother.

The moment the tapes were published, the journalists mentioned in it rushed to rebut all insinuations. The arguments were that journalists had to talk to all sorts of people, that “stringing” along with a source was no crime, that promises had to be made sometimes to get information from a source. The employer of one journalist said that it was preposterous to “caricature the professional sourcing of information to ‘lobbying’”.

THE question is whether the journalists carry credibility. Of course, drunks and murderers have been among the valued contacts of journalists. And, of course, journalists have moved very closely with political leaders. Few people were closer to Jawaharlal Nehru than B. Shiva Rao of The Hindu. Prem Bhatia of The Statesman used to walk the corridors of Delhi as if he owned them. The hardest nuts in the power circle cracked happily before Nikhil Chakravartty on his morning rounds. Not once did these men ask for a favour or recommend a businessman friend. They were not social celebrities, but they did their profession proud by keeping the highest possible credibility level.

Today’s celebrities assume they can win credibility by simply saying that they talked to Radia only as a source and that they never kept promises made to her anyway. Is a veteran networker like Radia so easily fooled? Obviously she is close to her journalist contacts and must have had promises from them before. She wouldn’t waste her time if she knew that they were promises not meant to be followed up. At one point she actually tells another contact that “I made [the journalist] call up Congress and get a statement”. This is Radia speaking, not a naïve greenhorn. To say that this kind of work on behalf of a lobbyist is legitimate journalism is like Yeddyurappa saying that all he has ever done is development work. To say that they promised to talk to the likes of Sonia and Rahul only to outsmart a war-horse is like the BJP High Command saying it has outsmarted Yeddyurappa.

The glamour of celebrityhood has a way of going to one’s head. Delusions of grandeur are never a journalistic virtue. The real virtue is the mind’s ability to maintain a degree of detachment. When the game is played at the five-star level, one can never be sure of who is fooling whom. It will be good for everyone to remember that there is one lot that can never be fooled: The people.

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